Prof. Pradeep Racherla

Dr. Racherla is a Professor of Marketing and Head of the Department (Digital Technologies) at Mahindra University School of Management. He is a digital Transformation/Strategy consultant and trainer, and worked with several multi-national firms and start-ups in India and the United States.

Racherla’s areas of expertise include Digital Transformation, Digital & social media marketing, Ecommerce business models, Marketing research & analytics. Currently, he is working on research projects related to digital innovation, go-to-market strategy, and neuro-marketing

Till 2015, he was the Director of Post-Graduate Programs at Woxsen School of Business, Hyderabad. Prior to joining Woxsen, he was the Gene Edwards Professor of Banking and Assistant Professor of Marketing at West Texas A&M University.

He received several awards and honors for his research and teaching. His 2015 research article was recognized as one of the Top 50 most downloaded and cited works across 500 business journals in the world (Emerald Citation of Excellence). In 2010 and 2011, he received the West Texas A&M University Research excellence award and the Texas A&M system teaching excellence award. Other awards include best doctoral researcher awards at Fox Business School.

Dr. Racherla is an empaneled ‘Visiting Professor’ for EMBA and Executive Education programs at ISB, XLRI, SPJain Global (Dubai & Singapore), and Greatlakes Institute of Management.