Professor of Marketing
Dr. Racherla is a Professor of Marketing and Head of the Department (Digital Technologies) at Mahindra University School of Management. He is a digital Transformation/Strategy consultant and trainer, and worked with several multi-national firms and start-ups in India and the United States.
Dr. Racherla is an empaneled ‘Visiting Professor’ for EMBA and Executive Education programs at Indian School of Business, XLRI, SPJain Global (Dubai & Singapore), and Greatlakes Institute of Management. He worked with SPJain Global to design a ‘Digital Marketing and Metrics’ PG Program that was launched in Mumbai and subsequently, Dubai.
Till 2015, he was the Director of Post-Graduate Programs at Woxsen School of Business, Hyderabad. Prior to joining Woxsen, he was the Gene Edwards Professor of Banking and Assistant Professor of Marketing at West Texas A&M University.
He received several awards and honors for his research and teaching. His 2015 research article was recognized as one of the Top 50 most downloaded and cited works across 500 business journals in the world (Emerald Citation of Excellence). In 2010 and 2011, he received the West Texas A&M University Research excellence award and the Texas A&M system teaching excellence award. Other awards include best doctoral researcher awards at Fox Business School.
Youtube Link: https://www.youtube.com/watch?v=24pkxsIh40A
Youtube Link: https://www.youtube.com/watch?v=of3Wz8plh-Y
Youtube Link: https://www.youtube.com/watch?v=eETaWsXUsn0
- Ph.D in Business Administration at Fox School of Business, Temple University
- MBA from Sri Satya Sai Institute of Higher Learning
Till 2015, he was the Director of Post-Graduate Programs at Woxsen School of Business, Hyderabad. Prior to joining Woxsen, he was the Gene Edwards Professor of Banking and Assistant Professor of Marketing at West Texas A&M University. Prior to his stint in the United States, he was an entrepreneur who worked as a channel partner with Thermax Ltd.
As a consultant and a researcher, he has driven several projects and advised senior management with prestigious organizations such as Pepsi India, Nestle, USL (Diageo), Opera.com, Tripadvisor.com, Lockheed Martin, Usha Appliances and Philadelphia Wireless.
Dr. Racherla’s main areas of expertise are:
- Digital transformation,
- Digital and social media marketing,
- Ecommerce business models
- Marketing research and analytics
Currently, he is working on research projects related to digital innovation, go-to-market strategy, and neuro-marketing