B.Des Course: Take the Creative Leap into the Future

Ever paused to admire the elegance of your smartphone, the layout of your favourite app, or the packaging of a product that just felt right? That’s design at work—silent, powerful, and all around us. From the outfits we wear to the chairs we sit on, from the logos that speak volumes to the user interfaces that guide us effortlessly, design is the invisible force shaping our world.

In a time when visuals communicate faster than words and user experience define brand loyalty, the need for creative thinkers and design innovators has never been greater. If your mind lights up at the thought of colour palettes, forms, textures, and purposeful aesthetics, you’re already halfway there. Here’s where the B.Des course steps in, offering a structured path to unleash your creativity and build a rewarding career.

The B.Des course or Bachelor of Design is a four-year undergraduate program designed for aspiring designers who want to innovate and influence. The course integrates creativity with technology, equipping you to develop functional and aesthetically appealing solutions across various design fields.

To thrive in a B.Des course, you should develop and refine the following skills:

• Artistic and Visualisation Skills
• Problem-solving and Critical Thinking
• Software Proficiency
• Communication and Collaboration
• Time Management and Attention to Detail
• Design Thinking
• Research and User Analysis
• Adaptability and Curiosity
• Manual Sketching and Prototyping
• Storytelling and Narrative Building

The B.Design course syllabus is structured to offer a balance between theoretical knowledge and hands-on experience. The syllabus varies depending on the specialisation chosen but generally covers:

Foundation Year (First Year)

• The Joy of Sketching & Colouring
• History of Design
• Nature, Human and Design
• Elements of Design & AI
• Design Thinking
• Digital Design Tools and Software

Core Subjects (Second Year)

• Intro to Photography
• Form Studies
• Basic Graphic Design
• Animation Basics
• Intro to Typography
• UX

Core Subjects (Third Year)

• Systems Design
• Design Technology and Innovation
• Film Theory and Film Appreciation
• Fundamentals of Film Making
• Sustainable Design Management
• Accessibility Design

Final Year (Fourth Year)

• Industry Internship and Live Projects
• Portfolio Development
• Capstone Project in Design Specialisation
• Entrepreneurial Skills in Design
• Research and Innovation in Design

The curriculum integrates workshops, industry collaborations, and real-world projects to ensure that you gain practical knowledge and creative expertise.

Some must-read books for B.Des aspirants:

• “The Design of Everyday Things” by Don Norman
• “Thinking with Type” by Ellen Lupton
• “Graphic Design: The New Basics” by Ellen Lupton
• “Interaction of Color” by Josef Albers

You can specialise in areas like:

• Industrial
• Communication
• Experience Design
• Design Innovation

• Completion of 10+2 or equivalent from a recognised board
• Minimum 50% aggregate marks that may vary by institution
• Proficiency in English

Some national and institutional exams include:

• UCEED (Undergraduate Common Entrance Exam for Design)
• MU-DET (Mahindra University’s Design Entrance Test)
• NID DAT (Design Aptitude Test)
• Institutional tests specific to individual universities

The B.Des course typically extends over a period of 4 years, systematically divided into 8 semesters, offering a balanced mix of theoretical learning and hands-on design experience.

The B.Design course fees vary by the type of institution and scholarship provided.

Graduates of this program can explore career paths such as:

Graduates of the B.Des course can explore a wide array of roles:

The School of Design Innovation at Mahindra University offers a world-class B.Des course to nurture young, creative minds to lead the future of design. It is a transformative experience that combines creativity, technology, and innovation. Spanning four years, it enables you to build strong competencies across essential design domains, setting the stage for a thriving career in the rapidly evolving design landscape. From core design fundamentals to industry-aligned capstone projects, the course empowers aspiring designers with the tools and inspiration to make a lasting impact on the world.

• Core Skills: Understanding key design concepts, developing sketching techniques, experimenting with materials, and gaining insight into design history.
• Hands-On Exploration: Work on creative assignments that integrate conceptual learning with real-world practice.
• Technological Exposure: Get familiar with tools such as Blender, Photoshop, video editing software, and AI-driven design platforms.
• Electives: Dive into specialised areas like industrial design, visual communication, interaction design, and fashion/apparel design.

The focus lies in designing and innovating products and services supported by well-equipped labs and creative studios. The B.Des program is rooted in hands-on, experience-based learning, enabling you to either launch your own ventures or contribute to industries within your area of specialisation by offering fresh and inventive solutions to drive business growth. Graduates also have the option to pursue higher studies at Mahindra University or other reputed institutions worldwide. Additionally, the university holds an MoU with Pininfarina Design for a collaborative M.Des program.

Design today transcends mere aesthetics—it’s a powerful fusion of creativity, functionality, and innovation that solves real-world problems and shapes the future of industries. Whether it’s revolutionising user experiences, creating sustainable fashion, or reimagining physical spaces, the impact of design is everywhere. If you’re someone who dreams of turning ideas into meaningful creations, then understanding the B.Design course fees, exploring the curriculum, and knowing the eligibility requirements are your first stepping stones into this dynamic domain.

Are you ready to sketch your future with purpose? The B.Des course could be your canvas to craft a career where imagination meets industry. With its forward-thinking approach and strong academic ecosystem, Mahindra University might just be the perfect place to bring your creative vision to life. Apply now!

Q1: What is the average salary after B.Des?

The average salary after the completion of the B.Des program depends on several factors such as the choice of institution, grades acquired and the geographical location. However, generally, freshers can expect INR 3-7 LPA, depending on skills and specialisation.

Q2: Is a portfolio mandatory for B.Des admission?

A portfolio is one of the most important documents when searching for a job or admission. Most of the design institutions in the country demand a portfolio to filter out the competition and select the best.

Q3: Do I need to appear for an entrance exam?

Entrance exams serve as an important aspect of university student selection. Most reputed institutions require entrance tests like UCEED, MU-DET, or their own assessments. So it’s better to look for the specific entrance tests for the institution of your choice and prepare for them to get admitted.

Q4: Can I pursue higher studies after B.Des?

Pursuing higher studies after a B.Des could definitely be a game changer. There are multitudes of options for higher studies available post completion of B.Des. They include M.Des, MBA, or specialised postgraduate diplomas in design.