Develop Media Literacy and Form a Career in Journalism and Mass Communication

Skilled storytellers play a vital role in the ever-changing world of information. A Bachelor’s degree in Journalism is more than just a piece of paper; it serves as a springboard for individuals with a strong desire to make a difference through storytelling.

A career in journalism and mass communication is more than just a job; it’s an exciting and demanding adventure for individuals who have a strong passion for creating engaging stories and educating the public. Do you desire effective communication, excel in verbal expression, or are attracted to the media industry? This certification will unlock your potential in this thrilling field. Let’s explore the specifics of this well-known area further down.

The syllabus of a BA in Journalism equips students with theoretical knowledge and practical skills, preparing students for the industry. The most prominent subjects studied in the programme are:

• News Writing
• Editing snd Design
• Business of Media
• Digital Content Management
• Social Media
• Basics of Advertising
• Digital Film Making
• Public Relations
• Data Journalism
• Event Management

Journalism and mass communication opens a wide array of career opportunities for graduates. Given below are some prominent options for a career in journalism and mass communication:

• Public Relations
• Media Planner
• Content Writer
• Reporter
• Communications Specialist
• Advertising
• Social Media Executive
• Television & Film Production
• Digital Marketing
• Radio Jockey (RJ)
• Content Editor
• Event Manager
• Graphic and Design Specialist
• Screenwriter
• Technical Communication Specialist
• Video Jockey (VJ)

Upon graduating, you will possess a diverse set of skills that will be beneficial for a career in mass communication and journalism, as well as other industries requiring strong communication and critical thinking abilities.

• Investigation: Journalism requires extensive research to collect information and confirm facts.
• Writing: You will improve your writing abilities for a range of styles, from brief news pieces to detailed feature articles.
• Interviewing: Conducting interviews is vital for collecting information and getting a range of viewpoints.
• Critical Thinking: Reporters must analyse data, detect prejudice, and offer impartial and fair news coverage.
• Multimedia Skills: Skills in multimedia are becoming more valuable as they involve integrating audio, video, and other multimedia components into storytelling.
• Communication Skills: Effective communication skills are crucial for effectively delivering information to a wide range of people.
• Time Management: Effective time management skills are necessary when facing tight deadlines in journalism.
• Attention to Detail: Paying close attention to detail is crucial to maintain the credibility of your work.

Pursuing a viable course is important, but making a successful career in Journalism and Mass Communication requires education from a renowned university as well. If you are thinking of pursuing a B.A. Journalism & Mass Communication, considering Mahindra University, would be a rational decision. Let’s understand why!

Mahindra University’s School of Media offers a three-year B.A. programme in Journalism & Mass Communication. The programme acknowledges digital technology as a necessary and fundamental aspect of mediated communication both currently and in the future. The pogramme also recognises that the media and related industries have been growing like never before due to the implementation of digital technology.

The programme includes everything necessary in this new and changing ecosystem to produce graduates who are academically strong, research-focused, and practically skilled. Students are exposed to the latest advances in technology and content creation methods for news, entertainment, PR, advertising, corporate communication, and digital platforms.

Key aspects of the programme include digital movie-making, photography with both still and moving cameras, editing software, ChatGPT and AI fundamentals, data exchange, narrative construction, journalism, advertising writing, advertisement design, screenwriting, on-camera roles like anchoring, social media promotion, content and media administration, online marketing, web development and design, as well as digital business ventures.

The School of Media’s objectives are student-centric. Broadly, the following three testable markers will define the School’s pursuit:

• Conceptual Competency
• Professional Competency
• Ethical Competency

To bolster its goal, the School’s approach is multi-pronged in the sense that the student must be prepared both in and out of the classroom. Some forms this would take would bridge traditionally disparate paradigms:

• Professional and academically grounded programmes.
• Interdisciplinary with a high emphasis on research.
• Project- and evidence-based progression in learning, creating and documenting tangible footprints of learning as the student progresses.

A career in journalism and mass communication provides an exciting and demanding journey for individuals who are enthusiastic about creating engaging stories and educating the community. Don’t wait to enrol yourself and become a part of this fulfilling career. Ingress now!