Kickstart Your Journey With Mass Communication Courses After 12th Grade

Step into the dynamic world of Mass Communication, where every word, image, and story has the power to captivate and influence. In recent years, the mass media and communication industry has soared to unprecedented heights, fueled by an explosion of content across various platforms. From traditional print and broadcast media to the vast landscape of digital platforms, information flows seamlessly, shaping opinions and sparking conversations like never before.

With the sector’s value projected to reach an astounding ₹940 Billion by 2023, India stands at the forefront of this global surge, emerging as one of the fastest-growing markets in the world. As per the IAMAI report, by 2025, India’s internet users are expected to skyrocket to 900 million, marking a staggering 45% increase from 2020. This exponential growth not only underscores the immense demand for skilled professionals in Mass Communication but also presents boundless opportunities for innovation, creativity, and impact.

After completing 12th grade, students interested in pursuing a career in Mass Communication have a variety of courses to choose from. Some popular options include:

• Bachelor of Journalism and Mass Communication (BJMC)
• Bachelor of Arts (BA) in Mass Communication
• Bachelor of Media Studies (BMS)
• Diploma in Mass Communication
• Certificate Courses in Digital Marketing or Social Media Management
• Integrated Programmes

These are just a few examples of the diverse range of Mass Communication courses available to students after completing 12th grade. Each course offers unique opportunities for specialisation and career advancement in the field of media and communication.

The scope of a Bachelor of Arts (BA) in Mass Communication is vast and diverse, offering a wide range of career opportunities in the media and communication industry. Here are some key aspects of the scope of BA Mass Communication:

• Journalism
• Advertising and Public Relations
• Digital Media and Social Media Management
• Broadcasting
• Film and Video Production
• Corporate Communication
• Media Management and Research
• Academia and Education

Overall, the scope of BA Mass Communication is dynamic and evolving, offering numerous opportunities for creative expression, storytelling, and engagement across various media platforms. With the increasing importance of communication in the digital age, BA Mass Communication graduates are well-positioned to thrive in diverse professional roles and make meaningful contributions to society.

After completing Mass Communication courses post-12th, graduates can explore various job profiles across different sectors of the media and communication industry. Some common job profiles include:

• Journalist/Reporter
• Public Relations (PR) Specialist
• Advertising Executive
• Social Media Manager
• Content Writer/Editor
• Digital Marketing Specialist
• Broadcasting Professional
• Video Producer/Editor
• Event Manager
• Media Research Analyst

These are just a few examples of the diverse job profiles available to graduates after completing Mass Communication courses post-12th. Depending on their interests, skills, and specialisation, graduates can explore various career opportunities in the dynamic field of media and communication.

At Mahindra University, the School of Media offers a 3-year B.A. in Journalism & Mass Communication. This programme  acknowledges the omnipresence of digital technology in contemporary mediated communication and anticipates its continued relevance in the future. The integration of digital technology has catalysed remarkable growth within the media and allied industries.

The advent of mediated communication accessible to the public has led to widespread adoption among “media prosumers”, individuals who both consume and produce media content. As smartphones empower virtually everyone to become potential media prosumers, the effectiveness of mediated communication sets the benchmark for its evolution.

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• Convergence of Traditional and Digital Roles
• Integration of Digital Technologies
• Comprehensive Curriculum
• Functional Skill Development
• Holistic Learning Approach
• Structured Learning Pathway
• Multifaceted Learning Environment
• Adaptive Skill Development:

Rigorous Training for Future Leaders

As we navigate through an era of rapidly evolving media landscapes and digital transformations, the need for skilled and ethical journalism and mass communication professionals has never been more pronounced. With the convergence of traditional and digital roles, there arises a demand for individuals equipped with a comprehensive understanding of media literacy, technological advancements, and ethical professionalism.

B.A. Journalism & Mass Communication programme at Mahindra University stands as a beacon for aspiring communicators, offering a rigorous curriculum, hands-on training, and holistic learning experiences that prepare students to thrive in the dynamic world of media and communication. Your future in journalism and mass communication awaits – seize the opportunity to make a difference today.

1. What is the best course in Mass Communication?

Studying Broadcasting offers a comprehensive experience in both television and radio mediums, making it a prime choice among mass communication courses. By pursuing this programme, you can obtain a degree that opens doors to employment opportunities in prominent mass media entities such as CNN, BBC, various radio stations, Nigeria Television Authority, Channels, and more, enabling you to embark on a career as a journalist.

2. Who is eligible for Mass Communication?

In order to qualify for enrollment in a Mass Communication course, students usually must have completed their 10+2 education or its equivalent from a recognised board, attaining a minimum aggregate score of 50%. It’s important to note that the specific minimum score requirement might vary between institutions.

3. What are the 4 types of Mass Communication?

The different types of Mass Communication are Print media, media broadcasting, outdoor media, and digital media.

4. How do I join Mass Communication?

In order to enrol in a Mass Communication and Journalism course, candidates must successfully complete their class 12 education from a reputable board such as ICSE or CBSE, irrespective of the stream chosen (Commerce, Arts, Science). A minimum score of 45 % or higher in class 12 is required to qualify for both Bachelor’s and Master’s programmes in this field.

5. How many years can I study Mass Communication?

A typical bachelor’s degree programme in mass communication spans four years, offering a comprehensive exploration of the subject. On the other hand, a master’s degree in mass communication is a graduate-level programme that typically requires two years for completion.

Pursuing an MBA or M.Tech after completing your graduation offers numerous benefits, including enhanced career prospects, specialized knowledge, and the opportunity to develop crucial skills for success in today’s competitive job market. An MBA equips you with managerial acumen and strategic thinking, while an M.Tech provides in-depth technical expertise and innovation.

Both degrees open doors to a wide range of career opportunities and empower you to make a meaningful impact in your chosen field. At Mahindra University, we offer exceptional MBA and M.Tech programs designed to nurture future leaders and innovators. Take the next step towards realizing your potential and shaping your future by studying MBA and M.Tech at Mahindra University today. Your journey to success starts here!