Sales and Marketing
B2B Sales Excellence
Customers today, across industries, seek to do business with firms that not only provide great products but also amazing buying experiences. Today’s sales executives have complex sales challenges, and they need new age sales understanding to win customers. They need latest sales best practices, tools and framework to excel in sales. This Programme enables participants to systematically approach ‘B2B Sales’. The module will provide key frameworks and practical tips that help firms, sales leaders and sales executives to win more deals. The module relies on the experiences of the instructor, who has worked with several companies and interacted with 1000’s of Sales executives around the world.
B2C Sales Excellence
Customers today, across industries, seek to do business with firms that not only provide great products but also amazing buying experiences. Today’s sales executives have complex sales challenges, and they need new-age sales understanding, to win customers. They need latest sales best practices, tools & frameworks, to excel in sales. This Programme enables participants to systematically approach sales to retail customers. The module will provide key frameworks and practical tips that help firms, sales leaders and sales executives, to increase the bill value of each customer. The workshop has been designed from experiences of working with several retail companies, and interactions with Thousands of Sales executives around the world.
Marketing in the Digital Era
Empowering Success Through Customer-Centricity
We operate in a multi-channel world. Customers today, in both B2C and B2B industries, seek to do business with firms that not only provide great products but also amazing buying experiences.
Modern marketers should apply digital channels and data as key elements of their overall marketing and communication strategies. Doing so will not only improve overall business performance but also drives innovation, enables better customer experiences, and create substantial leverage in a hyper-competitive landscape.
Digital Transformation
New digital technologies and data analytics are rapidly changing lives, work, and businesses. Continuously evolving new and emerging technologies offer a multitude of options and opportunities to companies to rethink, transform, and innovate the manner in which they engage with both current and future customers.
SELECT CATEGORY
Currently, the following certificate Programs are being offered, with more to be launched in the coming months. Our Programs span across multiple disciplines of management, engineering and law.