Athi Karthick V
Assistant Professor
athi.karthick@mahindrauniversity.edu.in
Athi Karthick V is an assistant professor in the marketing area at Mahindra University School of Management. His research interests include digital platforms, prosocial behavior, informal retailers, and consumer well-being. He has presented at several conferences, including those organized by the American Marketing Association, the Association of Consumer Research, and AMA Marketing and Public Policy.
Ph.D.
Ph.D. in Marketing (pursuing), Indian Institute of Management Ahmedabad
MBA.
MBA., Indian Institute of Management Tiruchirappalli
B.E.
B.E., Electronics and Communications, Kalasalingam Institute of Technology.
- Senior Systems Executive, Cognizant Technology Solutions
- Program Coordinator, Dyna Learning Labs
- Associate Director of Marketing, SysCloud Private Limited
- Athi Karthick V, Adrija Majumdar, and Indranil Bose “Less is More: Exploring Choice and Information Overload in Online Sharing Platforms”, conditionally accepted at Information Systems Frontiers (ABDC-A)
User Engagement on Digital Platforms
- Impact of Linguistic framing
- Improving prosocial lending
- Enhancing performance of public health campaigns
Entrepreneurship as Practice
- Informal entrepreneurs and key resource negotiation
- Microentrepreneurs and product innovation
