JOSE MANU M A
Assistant Professor
jose.manuma@mahindrauniversity.edu.in
Jose Manu M A is a Ph.D holder in Marketing from IIM Bangalore. Under the guidance of Prof. G. Shainesh, his thesis work focused on understanding “The Impact of Network Characteristics on Customer Engagement in Review Platforms.” His areas of interest in marketing research include Customer Engagement, Services Marketing, Digital Marketing, and Health Promotion. His work has been accepted at prestigious conferences like the Journal of Public Policy and Marketing (JPPM) Conference, AMA-ServSIG, and Frontiers in Service.
Before enrolling in the doctoral program, he completed a 2-year stint at Cypress Semiconductors as an Operations Analyst. He earned his Master of Engineering degree in Manufacturing Systems Engineering from Birla Institute of Technology and Science (BITS), Pilani, and his bachelor’s degree in Mechanical Engineering from Cochin University of Science and Technology (CUSAT)
Ph.D.
Ph.D. in Marketing from Indian Institute of Management (IIM ), Bangalore
M.E.
M.E. Manufacturing Systems Engineering from Birla Institute of Technology and Science (BITS), Pilani (Pilani Campus).
B.Tech
B.Tech Mechanical Engineering from Cochin University of Science and Technology (CUSAT).
June 2024 to present
Assistant Professor, Mahindra University (June 2024 to present)
His work has been accepted at various international conferences:
“Impact of Network Characteristics on Customer Engagement Behavior on Review Platforms: A Conformity Theory Perspective”, manuscript presented at Frontiers in Services Conference, Maastricht, Netherlands, June 2023.
“Customer Engagement in Review Platforms: A Study on the Impact of Network Characteristics”, Accepted at American Marketing Association, SERVSIG 2022 conference, Glasgow, UK, June 2022
“Do You Believe It Or Not? – The Role Of Source Credibility In Reducing Stigma And Misinformation About Aids” manuscript presented at American Marketing Association – Journal of Public policy and Marketing (JPPM) conference, in Washington,DC (Hybrid), June, 2021.
