Rajesh Gaurav
Professor of Practice
rajesh.gaurav@mahindrauniversity.edu.in
Prof. Rajesh Gaurav is a professor of practice in Marketing, School of Management, Mahindra University. He completed his FPM from ISB, Hyderabad. His teaching and research interests revolve around the use of quantitative techniques (Econometrics & ML) in the field of Marketing, Pricing, and Digital Marketing. He has taught courses on Digital Marketing, Marketing Analytics and Business Analytics as a visiting faculty at IIM Indore, Manipal University Jaipur, and other private institutes.
He has a wide variety of industry experience, working on Data Science & Analytics, Data Warehousing, Business Intelligence & Databases. His career featured engagements with innovative startups and esteemed Fortune 500 clients, spanning a wide array of industries. Some of his latest project involvements include Dynamic Pricing, Market Mix Modeling, Promotions Optimization, and Price Optimization.
2023
- Fellow Programme in Management – Marketing from ISB Hyderabad: (2023)
2014
- PGPX (Postgraduate Program for Executives) MYRA School of Business, Mysore: (2014)
2001
- B. Tech. (Hons) in Mechanical Engineering IIT Kharagpur: (2001)
- December 2023 – present Professor of practice, Mahindra University
- September 2021-September 2023 – Associate Director, redBus
- January 2023- March 2023 – Visiting faculty, IIM, Indore
- August 2020- January 2022 Visiting faculty, Manipal University Jaipur
Book Chapter
2017
Working papers
Gaurav, Rajesh & Gangwar, Manish – “Aggregate Demand Estimation Using Machine Learning and Econometric Models: An Empirical Analysis”
Gaurav, Rajesh & Gangwar, Manish – “Three-part Tariff Menu Design: The Impact of Free Allowance
on Tariff Choice, Consumption and Firm Revenue”
