
Sarthak Mohapatra
Assistant Professor
sarthak.mohapatra@mahindrauniversity.edu.in
Mr. Sarthak Mohapatra serves as an Assistant Professor at the School of Management, Mahindra University. He completed his Ph.D. from the Indian Institute of Management, Calcutta, where his research focused on subsistence marketplaces and the intersections of spirituality and markets. Prior to his doctoral studies, he earned an MBA in Rural Management from XIM University, Bhubaneswar, and holds a B.Tech in Civil Engineering from the Odisha University of Technology and Research.
He is deeply committed to developmental research and draws on interdisciplinary traditions to advance the loftier ideals of human dignity—particularly in contexts of vulnerability and marginalization. His work has been published in reputable peer-reviewed journals and presented at leading international conferences.
Mr. Mohapatra is passionate about mentoring students to think critically about how marketing can serve as a force for addressing the pressing challenges of our time.
Ph.D.
- Ph.D. (Marketing) – IIM Calcutta
M.B.A
- M.B.A (Rural Management) – XIM University (erstwhile XIMB)
B.Tech.
- B.Tech. (Civil Engineering) – Odisha University of Technology and Research
- Assistant Professor at School of Management, Mahindra University
- Teaching Assistant – Marketing Management, Marketing to the Bottom-of-the-pyramid consumers, & Managing Luxury Business
- Internships at Pricewaterhouse Coopers (PwC), Society for Rural Integrated and Youth Association (non-profit), SIMPLEX, & National Highway Authority of India (NHAI).
Publications
2024
- Venugopal, S., Mohapatra, S., & Aiyar, A. (2024). Crafting Climate Solutions for Nature-Dependent Subsistence Communities: A Dignity-Centric View. Journal of Macromarketing, 1-19. https://doi.org/10.1177/02761467241238177
- Mohapatra, S., & Singh, R. (2024). Dignity lives on: A Comprehensive Review and Critical Reflections on its Relevance and Enduring Impact in Modern Discourse. DECISION, 1-18. https://doi.org/10.1007/s40622-024-00409-9
2023
- Sarthak Mohapatra, & Ramendra Singh (2023). “Tensions in Transition: A Tug-of-war between Order and Chaos at Dasmantpur” – Case study published under IIMC Case Research Centre.
- Sarthak Mohapatra, & Ramendra Singh. “Making Sense of Dignity: A Systematic Review of Literature, Emerging Themes, and Establishing Future Research Agenda” - In AMA Winter Conference, 2023
- Sarthak Mohapatra, & Ramendra Singh. “Unearthing Dignity in Management Domain: A Systematic Review of Literature and Establishing Future Research Agenda”. In EMAC Regional Conference, 2023
- Sarthak Mohapatra, Srinivas Venugopal, & Ramendra Singh. “Dignity-Armoring in Transactional Subsistence Marketplaces”. In ANZMAC Conference, 2023.
Research Interests –
- Subsistence marketplaces
- Critical theory
- Market ethics
- Spirituality
- Marketplace dignity