Sumit Saxena

Prof. Sumit Saxena has over eight years of work experience including teaching and Industry. He was associated with reputed B-schools like NMIMS Mumbai, ICFAI Business School, Dehradun and MNCs like Johnson & Johnson, and McW Healthcare. His current research interests span the broader area of Services Marketing, Transformative Service Research, and Technology in Marketing. He is actively engaged in Consumer behavior research within healthcare domain. He also works in the areas like Human-Computer Interaction and Consumer Wellbeing. He is proficient in mixed-method research techniques (Netnography & Experiments) and versed in modern bibliometric reviews. His subject areas of interest include Services Marketing, Consumer Behavior, International Marketing, Product Management, and Digital Marketing. He has published his papers in ABDC and Scopus-indexed journals, along with some flagship marketing conferences like SERVSIG, AMA, ACR, IRSSM, and Academy of Marketing. He shall be happy to advise the Business students who want to work in the areas like value co-creation, brand management, service experiences, tourism co-creation, Human-Computer interactions, Psycho-social wellbeing of consumer, and Online consumers on social media.

During his spare time, he loves to write poetry, sing songs, and travel to various places. He believes that his hobbies align with the subjects he taught as there is service marketing element in every place be it local shops and markets or a big shopping mall or a cafe near house or be it an online community for social interactions.

You may reach out to prof. Sumit at https://www.linkedin.com/in/dr-sumit-s-a7a8a322/