Mahindra University’s School of Management aspires to be a new age business school, and will strive to achieve excellence across undergraduate and post-graduate levels. It started off by offering undergraduate programs in Finance, Economics and Business in 2021, and will launch its masters program in multiple formats (full time, part time and modular) as well as a Ph.D. program over the coming years. Besides fostering a student-centered learning environment, the School will seek to achieve excellence in both knowledge dissemination (teaching and writing for practitioners) as well as knowledge creation (research published in high quality international peer-reviewed journals).

Mahindra University is among the first institutions in the country to transform the way millennials are studying by combining AI and EI to optimize learning in each of its Schools. Mahindra University aims to energize, challenge and shape young minds to help them become “Global Thinkers. Engaged Leaders.”

“Worldwide IT spending is projected to total $3.9 trillion in 2021, an increase of 6.2% from 2020, according to the latest forecast by Gartner, Inc. Worldwide IT spending declined 3.2% in 2020 as CIOs prioritized spending on technology and services that were deemed “mission-critical” during the initial stages of the pandemic” – Gartner 2020

“Dentsu Digital Report 2021 reveals that digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021 and with a CAGR of 22.47% to reach Rs. 23,673 crore by 2022.” – Business Insider 2020

The digital economy has unlocked new opportunities for the business world, while simultaneously creating new areas of competition in both traditional and new sectors of the economy. Companies are increasingly turning digital in order to cut costs, enhance performance, deliver new products and services, and adopt new business models that were not possible before.

Gartner Forecasts Worldwide IT Spending to Grow 6.2% in 2021

Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021

As organizations adapt to this new reality, they increasingly seek employees (at every level) with ‘digital thinking’, who are comfortable with digital tools and technologies, understand the digital landscape, and can apply these skills to everyday work.

BBA Digital Technologies is specifically designed for students who would like to build a career in the exciting world of digital. It prepares students for digital skills/tools that are highly sought after by the industry at every level.

The program envisions digital skills in five dimensions.

The detailed curriculum is given at the end of the document. Some of the potential job roles for which students of this program will be qualified include:

• Business Analyst in IT firms
• Ecommerce analysts and category managers (in Ecommerce firms and FMCG firms)
• Digital Marketing strategy and operations (across several industries, both B2B and B2C)
• Consultants