BBA Entrepreneurship & Family Business

The AIM of the Program
  • Skills and Tools: To equip students with the relevant skills, analytical tools, and perspectives needed to succeed as independent entrepreneurs or in family businesses.
  • Real world Experiences: It focuses on providing real world experience that helps the students see opportunities where others see obstacles.
  • Blending theory and Practice: Immersing students in practical projects, business models and interactions with seasoned professionals.

Program Objectives

  • CREATING

    • Develop comprehensive business plans for new ventures.
    • Design innovative solutions to common problems faced by new ventures and family businesses.
    • Formulate strategies for new venture growth and sustainability.

  • EVALUATING

    • Assess the viability of business plans and proposals.
    • Critique the governance structures of family businesses.
    • Judge the effectiveness of leadership styles in entrepreneurial ventures

  • ANALYSING

    • Analyse case studies of successful and unsuccessful family businesses.
    • Compare different business models and their sustainability for family enterprises.
    • Evaluate the impact of external factors on business operations.

  • APPLYING

    • Apply business theories to real-world venture creation as well as family business scenarios
    • Demonstrate the use of financial tools in managing a new venture and family business
    • Implement marketing strategies for new business ventures

  • UNDERSTANDING

    • Explain the principles of business management and their application in family businesses.
    • Summarize the challenges and opportunities unique to family-owned enterprises
    • Describe the role of innovation in entrepreneurship.

  • REMEMBERING

    • Identify key concepts and terminology related to entrepreneurship and family business.
    • List the steps involved in starting a new business venture.

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