BBA Entrepreneurship & Family Business

BBA Entrepreneurship & Family Business

Program Structure

1st Year – Certificate in Entrepreneurship

 

SUBJECT COURSE CREDIT
Entrepreneurship Core 6 courses 12 Credits
Management Core 4 courses 12 Credits
Social Science Core 5 courses 15 credits
Technology Core 1 course 3 credits
Indian Knowledge System 1 course Audit
Summer Immersion- Babson build 3 credits
Total Credits 45 credits
2nd Year – Diploma in Entrepreneurship & Family Business

 

SUBJECT COURSE CREDIT
Entrepreneurship Core 6 courses 12 Credits
Management Core 6 courses 18 Credits
Social Science Core 2 courses 6 credits
Technology Core 2 courses 6 credits
Indian Knowledge System 1 course Audit
Summer Immersion- Cultural Entrepreneurship in India 3 credits
Total Credits 45 credits
3rd Year – Degree in Entrepreneurship and Family Business

 

SUBJECT COURSE CREDIT
Entrepreneurship Core 6 courses 20 Credits
Management Core 3 courses 9 Credits
Social Science Core 0 courses 0 credits
Technology Core 2 courses 3 credits
Indian Knowledge System 1 course Audit
Total Credits 35 credits
program framework
COURSE – 1st YEAR Certificate in Entrepreneurship
Entrepreneurship Core Management Core Social Science Core Technology Core
Entrepreneurial Thinking & Mindset

Creativity, Ideation & Innovation

Entrepreneurship Practice

 Financial Accounting

Principles of Accounting

 Business Statistics

Microeconomics

Business Communication-I

 NIL
Entrepreneurship Core Management Core Social Science Core Technology Core
Design Thinking & Prototyping

Lean Startups & Customer Discovery

Business Modeling

 Corporate Finance-1

Spreadsheet Modeling-1

 Macroeconomics

Earth & Environment

 Database Management Systems with SQL
SUMMER IMMERSION- BABSON BUILD

Indian Knowledge systems
Indian Business History (Value-added audit course)

COURSE – 2nd YEAR Diploma in Entrepreneurship & Family Business
Entrepreneurship Core Management Core Social Science Core Technology Core
Shaping up Business Opportunity

Legal Aspects of a Start-up

Building an Entrepreneurial Team

 Management Information Systems

Digital Marketing & Social Media Engagement

Business Strategy

 Business Communication 2 (story telling)

Research techniques

 NIL
Entrepreneurship Core Management Core Social Science Core Technology Core
Entrepreneurial Finance & Business Planning

Understanding Family Business

Babson Global Student Challenge

 Online Advertising (SEO+SEM), Web Analytics

Principles of E-Commerce

Cost & Management Accounting

 NIL Programming with Python

Data Warehousing, BI and Visualization (Power BI)
SUMMER IMMERSION- CULTURAL ENTREPRENEURSHIP IN INDIA

Indian Knowledge systems
Cases in Indian Family Businesses (Value-added audit course)

COURSE – 3rd YEAR Degree in Entrepreneurship and Family Business
Entrepreneurship Core Management Core Social Science Core Technology Core
Elective I

Elective II

Project Work (New Venture Incubation/Family Business)

 Branding & Brand Management

Marketing Analytics & Social Data Mining

 NIL Connected Technologies (IOT models, Cloud, Privacy)
Entrepreneurship Core Management Core Social Science Core Technology Core
Elective III

Capstone Simulation

Project Work (New Venture

Incubation/Family Business Growth Plan)

 Supply Chain Management NIL AI and ML Approaches to Decision Making

Indian Knowledge systems
Cases in Social Entrepreneurship India (Value-added audit course)

CREDIT STRUCTURE 

Semester 1 ‘Being’ 21 Credits
Entrepreneurship Core Credits
  • Entrepreneurial Thinking & Mindset
  • Creativity, Ideation & Innovation
  • Entrepreneurship Practice
 3
2
1
Management Core Credits
  • Financial Accounting
  • Principles of Marketing- I
 3
3
Social Science Core Credits
  • Business Communication-I
  • Business Statistics
  • Microeconomics
 3
3
3
Technology Core Credits
NIL
Semester 2 ‘Honing’ 21 Credits
Entrepreneurship Core Credits
  • Design Thinking & Prototyping
  • Lean Startups & Customer Discovery
  • TBD
 3
2
1
Management Core Credits
  • Corporate Finance-1
  • Spreadsheet Modeling-1
 3
3
Social Science Core Credits
  • Macroeconomics
  • Earth & Environment
 3
3
Technology Core Credits
Database Management Systems with SQL 3
Indian Knowledge Systems
– Indian Business History		 Credits
(Value added audit Course)
Semester 3 ‘Launching’ 21 Credits
Entrepreneurship Core Credits
  • Shaping up Business Opportunity
  • Legal Aspects of a Start-up
  • Building an Entrepreneurial Team
 3
2
1
Management Core Credits
  • Management Information Systems
  • Digital Marketing & Social Media Engagement
  • Business Strategy
 3
3
3
Social Science Core Credits
  • Business Communication 2 (story telling)
  • Research techniques
 3

3
Technology Core Credits
  NIL
Semester 4 ‘Scaling’ 21 Credits
Entrepreneurship Core Credits
  • Entrepreneurial Finance & Business Planning
  • Understanding Family Business
  • Babson Global Student Challenge
 3
2
1
Management Core Credits
  • Online Advertising (SEO+SEM), Web Analytics
  • Principles of E-Commerce
  • Cost & Management Accounting
 3
3
3
Social Science Core Credits
– NIL
Technology Core Credits
  • Programming with Python
  • Data Warehousing, BI and Visualization (Power BI)
 3
3
Indian Knowledge Systems
– CASES in Indian Family Business		 Credits
(Value added audit Course)
Semester 5 ‘Managing’ 19 Credits
Entrepreneurship Core Credits
  • Elective I
  • Elective II
  • Project Work (New Venture Incubation/Family Business Growth Plan)
 3
3
4
Management Core Credits
  • Branding & Brand Management
  • Marketing Analytics & Social Data Mining
 3

3
Social Science Core Credits
– NIL
Technology Core Credits
Connected Technologies (IOT models, Cloud, Privacy) 3
Semester 6 ‘Growing’ 16 Credits
Entrepreneurship Core Credit
  • Elective III
  • Capstone Simulation
  • Project Work (New Venture Incubation/Family Business Growth Plan)
 3
3
4
Management Core Credit
Supply Chain Management 3
Social Science Core Credit
– NIL
Technology Core Credit
– AI and ML Approaches to Decision Making 3
Indian Knowledge Systems
CASES in Social Entrepreneurship in India		 Credits

(Value added audit Course)

CREDIT STRUCTURE 

Semester V Family Business Dynamics
  • Family Business Governance
  • Managing Early-Stage Ventures
  • Managing a Social Venture
Semester VI
  • Succession planning in Family Business
  • Managing & Growing a Retail Business

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