MA in Journalism and Mass Communication

The School of Digital Media and Communication (SDMC) at Mahindra University offers an MA in Journalism and Mass Communication (MJMC) degree to equip its graduates to be righteous, responsible, competent, and globally acceptable. The school shall adopt the highest standards to cultivate and foster these qualities. The MJMC programme is designed as an intensive and rigorous project for the student.

The programme is thoughtfully designed to meet the demands of industries and businesses, while also addressing societal needs. The goal is to produce a well-rounded graduate who possess conceptual, ethical, practical, and behavioural competence and are aware of the rights, responsibilities, and privileges of an educated and communicative citizen. As the institution evolves with technological and sociological advancements, particular attention will be given to digital media.

STRANDS OF STUDY

The MJMC programme offers the student scope to explore a variety of specialized pursuits, which are functionally different, and require common competencies. and both common and different skill sets. The school’s degree programmes share foundational courses, incorporating numerous practice-based modules. During this initial phase, students will be exposed to diverse learning methods and resources, such as lectures, lab sessions, independent and field work, library access, guest speakers, and self-directed learning. Students will soon grasp the complexities of practical application and learn to analyse existing practices while solidifying their understanding of core concepts in journalism, filmmaking, and communication management. This combination produces graduates who are technologically proficient and ethically grounded, conceptually sound, and practically skilled.

Subjects in the curriculum offer the following strands of study:

  • News media and journalism
  • Filmmaking and media
  • Digital media and communication management

The academics of the MJMC student are completed by exposing them to industry and society practices. Additionally, practitioners help the student simulate situations that are common in the “real world”. This exposure takes the following forms:

  • Social sensitization internship
  • Industry internship in one of the strands
  • programme -end internship in a specialized domain
  • Field visits, industry reports
  • Guest sessions
  • Workshops and masterclasses in super-specialized areas (e.g., “Gaming”, “AI in media production”)
  • Iterations of independent work

PROGRAMME GOALS

Hence, in this programme, the model of pedagogic and investigative objectives takes on the shape of five “programme goals.” Although these goals are applicable across the undergraduate and postgraduate offerings, their contours and definitions will vary with the sophistication of the student’s level of academic pursuit. These general goals are as follows:

  • Programme goal 1: Building competencies: SDMC aims to build competencies that foster sophisticated thought, ethical value, rigorous practice. At SDMC, competency is not narrowly defined by curricular or practical success alone, but rather as the development of a professionally, critically, and ethically superior personality producing thinking, problem-solving researchers and professionals who are capable of rethinking paradigms rather than conforming to conventional norms. Competency differs from skill in that a skill is the implementation of an existing tool of practice while competency unlocks the ability to define and redefine such practice.
  • Programme goal 2: Understanding modern practices: The school prioritizes a student-centred approach that cultivates individual growth by aligning the student’s aptitudes and aspirations with the opportunities and requirements of the media landscape and related industries. This goal translates into a range of activities that involve student interfaces with and inputs from industry practitioners, helping the student bridge the gaps between concepts and practices. Mandatory internships are an example. Especially at this advanced postgraduate level, this goal aligns with the larger purpose for the graduates to bring about desirable changes in practices.
  • Programme goal 3: Nurturing communicative societies: To view learning as a foundation of adaptable principle that guides the achievement of society and industry. From technology to politics, individuals seem to be constantly in a state of flux. Helping the students understand their society and preparing them for this flux is arguably the most challenging task. Through mandatory “social sensitization” internships, the student experiences sides of the society that they may be unfamiliar with. This important manoeuvre also seeks to address an urbane bias in research and practice.

  • Programme goal 4: Practising interdisciplinarity: To connect and incorporate the study of media and communication with other disciplines particularly in social sciences, humanities, and technology. Because the role of a communicator in society is interdisciplinary, bringing in facets from a variety of domains is important. Multi-disciplinary understanding is also a form of interdisciplinarity, in which some understandings of specialized domains—which all the graduates aim to have. Interdisciplinarity also finds its utility in the global exposure and applications between domains in solving problems at practice levels.

  • Programme goal 5: Onion-peel approach to pedagogy: To adopt a general-to-specific approach to learning. Broadly, the approach is concentric—that is, a broad introduction leads to more specialized themes within. Operating in conjunction with a Bloom’s Taxonomy-like method to the courses, the onion-peel approach seeks to be systematic in the learning process of the students, who come from various backgrounds. This is also an approach that operates from simple to complex—from concept to ethics, for example.

PROGRAMME-SPECIFIC GOALS

In alignment with the programme goals, a targeted set of outcomes is sought from the MJMC programme. Thus, sliced both vertically and horizontally, the programme-specific goals emerge. For the MJMC programme, the following goals align with the guiding philosophy—to view learning as a methodology of desirable change.

  • Programme-specific goal 1: Critical thinking. Cultivate researchers and professionals who challenge conventional thinking and strive to adopt fresh approaches to existing problems.
  • Programme-specific goal 2: Understanding change. Develop understanding of new and everchanging technological, sociocultural, policy and political ecosystem in the student will operate.

  • Programme-specific goal 3: General with specific. Approach academic input through interdisciplinarity to address the changes around us, and thereby encourage well-roundedness, specialized knowledge-about and acquaintance-with learnings.
  • Programme-specific goal 4: Towards emergent societies. Leverage emerging technologies to facilitate a new society that is interactive, personalized, and diverse.

  • Program-specific goal 5: Diverse learning methods. Emphasize a variety of learning methods from classrooms to field, leading to student-generated outcomes.

PROCESS

The MJMC programme adopts flexibility within broad structures and systems. Thus, a student’s journey is not only an academic one but a professional one, allowing them to experiment and bring out unique outcomes. To that end, the following is the process:

Of the four semesters of on-campus input, the first two semesters will cover a broad variety of subjects. The subsequent two semesters are both specialized and increasingly output-driven—that is, a student is expected to invest in making independent or group products that are tangible showcases of thoughts, ideas, competencies, skills, and project management.

Internships

One way to prepare the student is by filling practical gaps that occur between academic input and professional practice, and the school believes that the most effective way to cover those gaps is by embedding the student in the professional workspace. The student performs a professional role, usually to fulfil the criteria of a proposed and accepted project. The school will make all efforts to secure internships; however, the student is expected to participate and actively search and network to unlock it.

A social sector internship or initiative, a mandatory industry internship and an optional internship are included in the programme:

  1. One for-credit social sector internship or initiative for 4-6 weeks at the end of the first semester.
  2. One for-credit industry internship for 10-12 weeks at the end of the second semester. This internship is exploratory, reaffirming a preliminary strand a student chooses.
  3. One optional, not-for-credit industry internship during the final semester or following it. An internship in a specialised field or in place of a campus placement may be advantageous to the student.

The social sensitization internship is special and rather unique. In a nation where the economics and model of private higher education favour the affluent elite, the school believe that understanding society in all its diversity is essential for any professional or researcher, which is why it comes before most other field activities. This environment can assist, though, by providing the student with exposure to the “other side of society,” an experience that privilege frequently excludes. The school hopes that a potential changemaker finds this encounter to be transformative. It is the hope that this experience turns out to be transformational for a potential changemaker. These exposures to “real-world experiences” are aimed to solidify the concepts-to-practice relationship. In the social sensitization immersion, the student learns to relate with communities, social organizations, government agencies, institutions, and industries.

The second internship in the industry in which the student has made a preliminary choice to specialize. A third optional internship may be in the student’s desired industry, even if they have chosen one that is different from the second internship.

Ample feedback from the organization and the student is obtained. Assessment is computed based entirely on systematic feedback from the organization and the student’s presentation to demonstrate the competencies and experiences during their internship.

Placement Assistance

One way in which the school enables the students to graduate to the next stage of their professional life is to prepare them as much as possible to enter the communication industry of their choice. A systematic and relationship-based process takes the student through this process of putting the best professional foot forward in a way that is not a superficial display, but by being ready in all dimensions. While not assuring placements, a Placement Committee is constituted to assist the student in final placements. Much of this is a two-way street, and the student must fulfil expected academic and other criteria.

Research Orientation

A student’s orientation to research prepares them for careers that involve investigation, of course, such as a doctoral pursuit. However, research is often mistaken to be a theoretical activity leading only to academic exploration. To enable communicators of the future to make a tangible difference to the professions they enter, it is important for them to imbibe the principles of independent thought and in-depth, scientific, systematic inquiry and providing new directions and concepts. This is what we may call “research-thinking”—the ability of a person to traverse the journey from understanding to application, analysis, and evaluation. This is, of course, the essence of Bloom’s Taxonomy. However, the school enables the students with the space for application and the tools and techniques of analysis and evaluation, and that is the endeavour.

ASSESSMENT 

Assessment provides a gauge of each student’s evolving comprehension. Student progress is carefully monitored through ongoing assessment, which helps gauge their growing understanding. While these assessments contribute to the final grade, they are designed to provide valuable feedback on learning. The evaluations are based on clear, measurable, and targeted outcomes. Consistent class attendance is expected, as this continuous engagement is crucial for students to synthesize different concepts. Exams, while encouraged, play a smaller role in the overall grade, as the focus is on continuous learning and development.

Individual instructors, in consultation with the Dean, determine both the syllabus and the grading combination. They are encouraged to make each assessment count toward the final grade to coax the student to take these dipstick measurements seriously.

A typical grading combination for a course may look like this:

  • Research/Role-play/Debate/Presentations/Flipped classes/Syllabus presentations 20%
  • Class quizzes/In-class tests/Assignments 25%
  • Midterm examination 15%
  • Semester-end examination/Final project 30%
  • Class participation 10%

Generally, assessment is continuous in the courses. Sometimes, an instructor external to the school may reasonably decide to assess using another pattern. Class participation is a necessary element in the grading pattern. While best efforts are made to evaluate the student on individual initiation of or participation in class discussions, attendance itself can be a good measure of class participation. In that case, the individual instructor takes the responsibility of driving individual student participation.

The use of percentages rather than actual score points are adopted at the school. Thereby, a midterm examination, a presentation, an assignment—in general, any graded element in a course—is initially evaluated “as though out of 100”. These percentages are prorated when computing the final grade.

This unusual method has certain features, which, in combination, are helpful to a knowledge-seeker. First, the school is aware of observation and experience that a student is likely to answer a 5-point answer differently from a 20-point answer—a typical differentiator is the length and detail of the answer. This method seeks to avoid such unnecessary emphasis and de-emphasis on topics. Second, in the spirit of helping students take learning and assessments seriously and applicable, the school finds it useful to avoid giving unfruitful details like the number of presentations that it expects through the course. Keeping an element of surprise is useful in retaining attention—a highly valued resource nowadays! —and knowledge-seeking.

A momentous challenge for the application of assessment is upon the school, as it grapples with the onslaught of artificial intelligence (AI)-enabled content. Take-home assignments, for example, can be fraught with this problem. While tools are available to detect content plagiarized from the internet or constructed by AI, the purpose of assessment is to grasp where the student stands—not merely to evaluate and reject assignments. For that purpose, the school must have a clear vision of student-generated content. Therefore, the school has decided to de-emphasize take-home assignments that can be constructed by bots and machines and encourage time-tested methods of class tests, class presentations, in-class brainstorming, midterm examinations, and semester-end examinations. In addition, the school encourages its faculty to think of innovative methods to beat AI-generated content.

GRADUATE OUTCOMES

The school prepare MJMC graduates in three ways—for industry practice, for research careers, and as entrepreneurs. However, it should be borne in mind that many communicative careers involve certain common competencies. For example, for a journalist or a filmmaker, each story is managed as a project, progressing from ideation to fruition. A communication manager’s career, too, is full of projects—an advertising or public relations campaign, a digital marketing project. Even seemingly “regular” work, such as preparing on-screen content for entertainment shows, social media content for news, or ticker content for cricket matches, are nothing short of projects in themselves. They involve multiple teams, specified processes, and the ability to coordinate across those processes. Thus, a “producer’s hat” is the most common competency for media communicators. Moreover, a thorough understanding of how something works is an expected prerequisite for communicators.

The following agencies and departments will find the graduates valuable:

 

Digital and multimedia news desks Digital content agencies
AI desks in news organizations Digital marketing agencies
Investigative and data desks at news organizations UI/UX writing agencies
Business, sports, culture, crime, community, health, environment desks at news organizations Social listening and conversational design firms
Social media desks at news platforms AR/VR/XR storytelling and content agencies
Show producers in news channels Independent and “alternative” news channels Corporate communication divisions
Entertainment production houses and over-the-top (OTT) streaming platforms Brand communication divisions
Documentary film producers Corporate filmmakers
Commercial filmmakers Creative, production, media, and account divisions at advertising agencies
Special visual effects (VFX) and animation production houses Public relations consultancies
Game design firms Corporate CSR divisions
Podcast producers Publishing houses
Web and SEO content developers Non-governmental organizations (NGOs)
Research foundations
Ph.D. programmes in journalism studies, media studies, communication studies, and related areas

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