MA in Journalism and Mass Communication
LIST OF COURSES
(28 courses, 96 credits)
Semester 1: Introductory courses
| Course (8) | Brief descriptor | Credits (19) |
|---|---|---|
| History and Growth of Communication | Basic concepts in mass and interpersonal communication; history, growth and development of various media to build up to contemporary communication milieu. | 2 |
| Contemporary Media Business | Factors that govern the success of print, television, radio, digital (incl. social) media; AI; importance and uniqueness of media marketing, media management and media entrepreneurship; case studies. | 2 |
| Communication Research I | Orientation to independent, critical thinking, to familiarize trainee with importance and scope of analysis in industry and building worldview. | 2 |
| Visual Literacy | Theories and practices of visual languages, visual design processing, ways in which images are constructed, technologies. Module will help sense, select and perceive, build visual skills–useful in set design, art, advertising, events and PR; case studies. | 3 |
| Media Psychology | Consumer psychology leading to purchase; in-depth analysis of consumer behaviour from multiple dimensions to arrive at appropriate position, branding, value enrichment and satisfaction; case studies. | 2 |
| Journalism and News | Role, scope and reach of journalism; changing face of journalism, debates on desirable and undesirable role changes. Primer to print, digital and broadcast media as platforms for a journalist. | 3 |
| Audiovisual Communication | Concepts and practices of sound and light in communication; development of the audiovisual media; functions and operations of the audiovisual media; case studies. | 2 |
| Brands, Advertising, and Strategic Communication | The fundamentality of brands to communication management and to the understanding consumer behaviour, marketing, advertising, public relations, events and all media business. Approaches and management of brands; Contemporary brands on case studies. Principles, functions, processes, evolution, various departments. | 3 |
Semester 2: Core courses
| Course (8) | Brief descriptor | Credits (24) |
|---|---|---|
| Social Sensitization Internship | 4-week immersion in NGO or independent social work. This full-time internship begins either between Semesters 1 and 2 and continues part-time over a period of Semester 2, or begins with Semester 2, A minimum of 140 hours of work must be documented. | 5 |
| Communication Research II | The next step in independent, critical thinking and inquiry towards building the concepts of the future– in business, journalism, and audiovisual communication. | 3 |
| Writing For Media I | From journalistic to script and business writing, this course covers a width of the genres and techniques in comparison. | 3 |
| Project Management in Mediated Communication | From news stories to films, from corporate promotional campaigns to digital campaigns, project management is a mainstay of mediated activities. This course introduces project management as a useful method for those practices. | 3 |
| Social Media | The course traverses the breadth, from creation to monetization, of independent storytelling in the era of interactive and user-generated content. | 3 |
| Media Theory | A conceptual grounding in mediated communication is essential for potential practitioners and researchers. This course introduces select theories that impact our mediated communication in contemporary times. | 3 |
| Media Policy, Law | This course takes a global overview at laws and policies, both national and international, that govern our media in contemporary landscape comprised of conventional and emerging technology in and affecting mediated communication practices. | 2 |
| Media Ethics | Using cases and debates from history, this course emphasizes the importance and import of ethics as they are defined and redefined, often as technology evolves, in contemporary communicative societies. | 2 |
Semester 3: Core and specialized courses
| Course (7) | Brief descriptor | Credits (30) |
|---|---|---|
| Industry Internship I | Summer (mid-June – mid-Aug) internship for a minimum of 8 weeks of full-time work. | 9 |
| Writing for Media II | From journalistic to script and business writing, the student understands writing in specialized genres. Writing for AI is included. | 3 |
| Media Production I | Iterations of pre-production and studio-based production of news and non-fiction shows. | 5 |
| Documentary Film Production | Pre-production, field production, post-production, and marketing of a full-length documentary film. | 5 |
| Integrated Strategic Communication I | An introductory course in which student learns, often from existing case studies, about collaboration of brand communication and its management, as well as of the management of public and social communication. Includes practice of a gamut of activities from strategy to creative work. | 5 |
| Specialized Communication | The practice of various specialized communication types, including business, climate and health reporting; AI-aided scriptwriting; specialized PR such as public affairs and crisis communication. | 3 |
Semester 4: Core and specialized courses and projects
| Course (5) | Brief descriptor | Credits (24) |
|---|---|---|
| Media Production II | Advanced, specialized media production course involving animation, modelling, game design, VFX, social media design and operation, fiction filmmaking, corporate filmmaking, advertising filmmaking, podcast shows, news shows, and other. | 5 |
| Media, Society and Culture | An analytical and evaluative understanding of the sociocultural landscape as reflected in Indian films, television, news, and other media. | 2 |
| Integrated Strategic Communication II | An advanced course in which student practices the strategy and execution of the marketing of communicative products such as digital content, film, brand. Includes practice of a gamut of activities from strategy to creative work. | 5 |
| Media Entrepreneurship | Conceptual and hands-on journey from ideation to proposal, media product as prototype, and incubation. | 3 |
| Final Project | Student chooses a specialized area and develops end-to-end project either by industry immersion or independently. | 9 |
