School of Design Innovation

Innovation can change the world in ways that are unimaginable. However, there are individuals who possess the ability to envision these transformations and create innovative designs that can be easily embraced by individuals, ultimately reshaping their lifestyles and aspirations. Soon such Design innovations become the backbone of the society, industry, and the economy.

Mahindra University’s School of Design Innovation aims to foster and groom young minds to drive the future. The emphasis is on teaching Design Thinking for innovation which is a confluence of understanding the needs of the people, creative ideation, technology adoption, crafting solutions and deployment. Design Thinking is all pervading, providing solutions in disciplines such as arts, social sciences, law, health, engineering, business, and other fields.

We have well equipped Centers, labs and Studios with trained staff to nurture and guide students through these learning components leading to Innovation.

Design Innovation finds innovative solutions to consumer needs, explore good technologies, and create new businesses or solve organizational challenges.

Design Innovation germinates from a deep commitment to serve people for both physical and psychological needs.

The Chakku’s 7C’s methodology focuses on the key concerns a designer should develop throughout all phases of design innovation.

The 7 concerns of Design thinking for innovation or the Chakku’s 7Cs for design Innovation are:

  • 1st C The Cause :  Identify the unmet needs and take a stand to work on it.

  • 2nd C The Context : Identifying the primary user and studying the environment of the unmet need.

  • 3rd C The Comprehension : Coming up with the design insights due to the extensive user study

  • 4th C The Check : Creating a project brief.

  • 5th C The Conception : Generating ideas and making multiple concepts and finalizing one final Concept after evaluation

  • 6th C The Crafting : Turning the Final Concept to tangible solution

  • 7th C The Connection : Testing with users and iterating the 7Cs’ processes for further improvement.

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Bishnu P Pal

Dr. B. K. Chakravarthy

School of Design Innovation

Dr. B. K. Chakravarthy is a renowned educator and innovator who brings a wealth of expertise and knowledge to his role as the Founding Dean at Mahindra University’s School of Design Innovation, following his tenure as a Professor at the IDC School of Design, IIT Bombay. Dr. Chakravarthy has a strong foundation in both academics and business. His teaching methodology emphasizes the practical application of information, which is demonstrated by the way he incorporates sponsored projects and real-world case studies into his curricula.

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DESIGN – INNOVATE – PROTOTYPE – ENTREPRENUER

The School of Design Innovation will be mentored by the best design brains in India. Its labs and studios will be well equipped for conceptualization, evaluative testing, and prototyping. The CAD Studios already exist running a variety of software suitable both for product design and UX/UI.

The following laboratories will be set up:

Human Behavioral Studies Lab – which would use eye tracking, galvanic skin response, analyses of facial expression, EEG, and ergonomic studies;

Prototyping Studios – for fabricating soft materials as well as making working models. Styling studio suitable for automotive design;

The learning environment is interactive and collaborative. Additionally, there will be field visits and cross-cultural art, and design boot camps.

Further, seven concerns [7-Cs] on design thinking for innovation as elucidated by IIT Bombay will be followed to achieve meaningful design and user-centric innovations, namely:

  • The Cause

  • The Context

  • The Comprehension

  • The Check

  • The Conception
  • The Craft; and
  • The Connection

In Fall 2024, Mahindra University is launching School of Design Innovation with the Bachelor Program in Design to start with. Soon after we will launch design programs at the Masters and Doctoral levels.

Welcome to the School of Design Innovation of Mahindra University where creativity manifests, blossoms and bear fruits.

Faculty

The School of Design Innovation will be mentored by the best design brains from across the world. This pursuit of design excellence is bolstered by a partnership with the Pininfarina design academy in Torino, Italy.

The studios across Mahindra University are well equipped to address all concerns of design innovation. The 7 concerns of design thinking are employed as project management template and collaborative tool to work across disciples for innovation.

  • 1st C The Cause : The problems will be sourced from Industry and from all departments of the Mahindra University and will be supported by the departments of humanities to motivate students and take up the cause to solve it

  • 2nd C The Context : Will be supported by all departments of Mahindra University and the Industry partners

  • 3rd C The Comprehension : Supported by Humanities department, School of Management and school of Law

  • 4th C The Check : Design Studio from School of design innovation, School of Management and School of Law

  • 5th C The Conception : Ideation and Mock-up building Design studio at school of design innovation and Center for AI

  • 6th C The Crafting : Engineering Departments and School of Design Innovation Studios

  • 7th C The Connection : All departments with focus from the Centre of Entrepreneurship, Center of Sustainability and network partners across the world.

The Mahindra University School of Design Innovation cultivates an interactive and collaborative learning environment. Students will learn from esteemed professors through both online and offline and one on one project mentoring. Students will be taught to work collaboratively in teams from the first year onwards. Additionally, the program will be enriched with field visits, cross-cultural art, and design boot camps across all the semesters.

 The B.Des , M.Des and Ph.D. programs from August 15th 2024

Welcome to the School of Design Innovation at Mahindra University where creativity manifests, blossoms and bear fruits.

Dean & Professor

  • Krishnakumari Palle
    Ms. Krishna Kumari Palle
    Member
    Global Delivery and Operations Head – Retail, CPG, Logistics, Energy & Utilities, Public Sector, Tech Mahindra

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  • Sri Burra Venkatesham Goud
    Sri Burra Venkatesham, IAS
    Member
    Principal Secretary to Telangana Government, Higher Education Department

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  • Anirban Ghosh
    Dr. Anirban Ghosh
    Professor & Head
    Centre for Sustainability

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  • Shivanand Taneja
    Mr. Shivanand Raja
    Special Invitee
    Ex-Tech Mahindra

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  • Sanjaya Sharma
    Mr. Sanjaya Sharma
    Member, Distinguished Industry Professional

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  • Rajan Navani
    Mr. Rajan Navani
    Member
    Distinguished Industry Professional

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  • Bimal Roy
    Dr. Bimal Roy
    Member
    Distinguished Academician

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  • Rajeev Sangal
    Dr. Rajeev Sangal
    Member
    Distinguished Academician

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Best of Faculty

  • Shashidhar Nanjundaiah
    Dr. Shashidhar Nanjundaiah
    Professor & Dean School of Media

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  • Nithin Kalorth
    Nithin Kalorth
    Associate Professor

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  • JYOTIRMAY DAS
    Jyotirmay Das
    Assistant Professor

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  • Rahul Dass
    Rahul Dass
    Associate Professor

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  • Deepthi Krishna Thota
    Deepthi Krishna Thota
    Assistant Professor

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  • Akruti Rao Kandikonda
    Akruti Rao Kandikonda
    Academic Associate

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